Any software product is not ready for launch unless the presentation layer or the user-interface is well designed. One can call it an extended branding exercise. Though the need for design input starts right from product-architecture stage, yet the 'functionally ready' stage is usually the point when clients approach us. Following are the inputs AdsStation provides for a 'Productization' assignment or a part of it Product Name, Product Logo, Interface Design, Packaging and Promotions.